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BUSINESS BOTTOM LINE |
Decision Strategies, Houston, USA
Corresponding author: jbrown{at}decisionstrategies.com
(Editor's note: This article is reprinted from the March 2006 issue of The American Oil & Gas Reporter with permission.)
Abstract
A search of the word "unconventional" in the dictionary will find definitions such as "out of the ordinary," "abnormal" or "nonstandard." A similar check of a thesaurus will turn up synonyms such as "oddball" and even "anarchistic." And if one does a dictionary search for the term "resource," the word "economic" will almost invariably be found in the definition.
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